The Element Story

The Element mission

At Element, it all started with a simple idea: make great TVs with the latest technology and a family-friendly price tag. So, that’s what we did. However, after years in the business and selling millions of TVs, we decided we wanted to do something more for ourselves and our customers. We set out to raise the bar, and for us, that meant bringing a portion of our production home to the United States.

Building a legacy

In 2014, we opened our factory in Winnsboro, South Carolina, making Element the only major television company assembling TVs in the United States. The benefits for our customers quickly followed – including higher quality products, better customer service, and fewer store returns. Our South Carolina team provides meticulous hand-assembly and quality checks, resulting in TVs that we are proud to sell to our friends, neighbors, and families.